From Therapist to CEO
A trusted companion to guide you through how to fully embrace and embody your role as private practice owner
Have you been dreaming about building a private practice grounded in values that will boldly live out its mission and vision?
I know. I’ve been there.
We’re trained to be incredible therapists, but nobody gives us the training to see therapy as a business and be successful business owners. Starting down the entrepreneurial path brings up so many insecurities, not to mention the sheer headache of managing ALL the logistics that are involved.
It is a LOT. But I don’t want that to stop you.
What I know is this.
We are operating under systems that have told us we need to be a martyr to our profession.
The same institutions that gave us our degrees are the same institutions that have made us believe that therapy is not a business. That therapy just so happens out of the goodness of our hearts.
I’m here to tell you that you can do good work and live a life of abundance while charging what you’re worth.
This is why I do what I do at Brave & Well.
Brave & Well exists to ensure that we are decolonizing the mental health industry and providing you with all the resources you need to be wildly successful.
After years of consulting other practice owners on how to build a 7-figure revenue stream through a wide variety of offerings and products, I’ve learned a few things along the way. All of those consultations, all of my hard-won lessons, all of the tears, and all of the triumphs have coalesced into my latest offering…
From Therapist to CEO.
A 12-module, self-guided program to walk you through everything you need to know to BUILD (or reinvigorate!) a private practice that lives out your mission and vision.
From defining your values and crafting your mission statement to building a budget and creating a sustainable marketing plan, we cover it ALL.
✔️ Banish imposter syndrome as you get crystal clear on your purpose
✔️ Relinquish your money stories
✔️ Get cozy with your numbers and make a budget that fuels your life
✔️ Explore alternate revenue streams that unleash your creative power
✔️ Define a marketing strategy that works for YOU
✔️ Step fully into your role as visionary and CEO
This program is for you if:
🎧 You’ve listened to all the podcasts and read all the books but you’re feeling pretty tapped out on sheer inspiration and want to take action
🐸 You’re feeling called to build a private practice that is grounded in your mission and vision but get lost when trying to think about the right next step
🎡 You need clear steps, resources, and an action plan instead of spinning your wheels trying to figure it all out on your own
🚧 You know you have some mental blocks to stepping into your role as CEO — and you’re ready to face them head-on
🤑 You are ready to say YES to yourself, to your future, to the legacy you will leave
🧑🏽🎤 You are committed to decolonizing the mental health industry
⚡ You believe there is a path forward that honors your strengths, is financially lucrative, AND ultimately supports the well-being of others
Join me in this not-so-quiet revolution…
Our world needs more therapists like you. Therapists who are passionate and dedicated, but who also understand their worth and are no longer willing to accept “warm fuzzies” as compensation.
We are operating under broken systems. The same institutions that gave us our degrees are the same institutions that have made us believe that therapy is not a business. That therapy just so happens out of the goodness of our hearts.
And the crappy part is that our inherent goodness doesn’t pay the bills — thanks, Capitalism.
So what do we do as we face an increasingly dire mental health crisis? As our services will be called on more and more? As we are expected to help shoulder the load that so many are carrying?
We step up to the plate on our terms.
We lean into community and connection so that we can be well-resourced.
We continue to show up and serve, and we finally include ourselves in that equation.
This self-guided offering will include:
✔️ 12 modules walking you through every phase of building a mission & vision aligned private practice (a new module drops every week)
✔️ Video lessons for each module
✔️ Supportive worksheets to build an action plan that you can step into right away
✔️ Guided visualizations and intentional check-ins to help you break through your mental blocks
✔️ ️Did I mention the BONUSES?
🌟 Bonus goodies! 🌟
In addition to all of this deeply informative and actionable content, you’ll also receive:
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My in-depth Resource List for the books, articles, and tools for therapist entrepreneurs
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Create your Radical Self-Care Plan guide + worksheet
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The entire Private Practice Paperwork Bundle
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The entire Group Practice Paperwork Bundle
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Your very own Marketing Strategy Starter Kit
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And… a $50 discount for a 1-on-1 Business Consultation with me
All of this is a $850 value that you get for FREE!
Tell me more about these modules
01
Module 1: Identify “Your Why”
Simon Sinek was really on to something with his book Start With Why. It’s because beginning with your purpose informs everything else we’ll do. We have to start here and get really clear on what drives you. Because when the tough times roll in (which they inevitably will) this is what you remember and how you find your strength.
02
Module 2: Define Your Values
Once you’ve clarified your purpose, we’ll add some flavor and nuance by defining the values for your business. These help to light your path. If “Your Why” is your foundation, your values are the scaffolding in this metaphorical building that is your business.
03
Module 3: Craft a Mission & Vision Statement
Only when you are clear on your purpose and your values can you craft mission and vision statements that tell your audience what you are all about and illustrate what mark you see your business making on the world.
04
Module 4: Unpack Your Money Story
When you’ve utilized these tools to help you get really clear about what you want and where you’re going, then we’ll shift into making it real. And that starts by getting honest with yourself about your inherited money stories. You have to release those in order to step fully into your role as CEO. Together, we’ll vanquish them.
05
Module 5: Money Management & Budgeting
For many of us, money is confronting. That’s why you have to confront your money blocks so that you can no longer allow money to have control over you. In this module, you’ll learn money management practices that ensure you have your base needs covered — and then some. You’ll walk away with a pricing formula that is specific to you, your practice, and your needs. Budgeting has never felt so safe — and dare I say it — FUN!
06
Module 6: Identify Your Streams of Revenue
You’re likely at this point because you’re feeling the burnout creep in from seeing so many clients each week. We were told that is the only way to make money, but that is simply not true. You’ll uncover fresh ideas for what other offers can round out your business and fuel your creative spark in the process.
07
Module 7: What is Your “Menu” for Your Business?
Building on the last module, you’ll learn how to curate all the ideas you dreamed up into a viable “menu” or suite of offerings. In this way, you are shaping your business to be in support of you. You’ll release the notion that your business has to look a certain way, and you’ll step into how your business looks uniquely like you. You’ll also have my coveted Checklist for Financial Considerations to Start Your Practice to break down all the steps to take from here.
08
Module 8: Imagine Your Ideal Client
Now that you know your WHY and your WHAT, it’s time to start thinking about how to share about your business in a way that feels good and true for you. That first step is getting really clear about WHO you are serving. Yes, it would be nice to say that we can help everyone, but your business will thrive if you can be very clear about your ideal client.
09
Module 9: Establish Your Brand Identity & Positioning
In this lesson, we start to bring it all together, we’ll touch base on “Your Why,” your values, your mission and vision statements, your “menu” of offerings, your ideal client, and further define your brand identity. This is where you get crystal clear on what sets you apart so that your ideal clients can find you with ease.
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Module 10: Marketing 101
Again, building on everything you’ve done so far, now we’ll finally get to the part where most people want to jump to first — the ever-elusive, somewhat-nebulous, but mission-critical task of marketing. You’ll walk away with an authentic and effective marketing strategy and know how to leverage your brand to diversify your opportunities as a thought leader.
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Module 11: Embrace a CEO Mindset
One of the trickiest parts of the transition from therapist to CEO is fully embracing the CEO mindset. It is not something we were taught, and yet, we’re somehow meant to already know how to do it. After this module, you’ll overcome limiting beliefs, establish audacious goals, and learn how to set boundaries like a boss!
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Module 12: Putting it All Together
With all of this under your belt, we’ll then look to the future. You’ll future-proof your business and understand how to adapt to industry changes and stay relevant. Not only that but if you are a willing rabble-rouser wanting to revolutionize and decolonize the mental health industry, our last piece of work together will be to build your legacy plan to bake in a give-back component and community involvement.
Intentionally designed to stave off overwhelm and to encourage you to take this learning and expansion at a reasonable (and sustainable!) rate, a new module will drop every week.
My recommendation:
Block off time every week for the next few months to work through it at a steady pace.
Letter from Vanessa
When I first started my private practice I was working full time as a High School Social Worker. Private Practice had always been a dream and after finally passing my LCSW licensing exam, I was ready to build.
To build a practice of my dreams. To give myself space to dream, create, and build a life that was in support of me building a family.
I started small, working nights and weekends and continuing to work full-time at the school. I got on insurance panels, borrowed a friend's office to see clients, and began to say yes to me. I had no idea what I was doing, I made decisions out of scarcity and fear, I was too afraid to ask questions but also didn’t have money to access the resources and support, so I jumped in blindly.
There are so many things I wish I could have done differently. So many yes’s that should have been no’s, and so many times I wish I was kinder to myself and reminded myself that I was doing the best I could with what I had.
I wish I would have told myself, “Vanessa, you’re building something from nothing so be kinder to yourself.”
Over the years I have learned to build community, to ask for help, to be honest with myself, to shift my mindset from playing it small to owning my role as the CEO of my business.
To being the decider of my life.
I now own 3 businesses, have two small children, and have a 7-figure revenue stream. My life is not perfect but I’m not looking for that. I’m looking for autonomy, flexibility, connection, and to do good work in the process.
I wish the same for you. My wish for you is that you lean into yourself and the desires of your life. That you see yourself in what you hope to build. My greatest hope is that this course is just the beginning of your launch into changing the world, not just for yourself but for future generations to come.
The very first step to inciting change starts with an intentional decision. Check-in with yourself right now. What is your intuition telling you?
If your fear is speaking, ask it to turn down the volume so you can hear the hum of your intuition.
If in that moment you hear a resounding YES (OK, maybe it’s a nerv-cited yes), let’s make this happen.